Mr. Citroën Lights Up the Eiffel Tower

The Eiffel Tower long aroused the enthusiasm of comedians, who debated its usefulness. Could it be, one asked, Panurge's candlestick? No, replied another, it's simply an eagle's cage.
Later, we "heard the Eiffel Tower." Its mysterious and unexpected voice first surprised, then charmed, an audience spread across thousands of kilometers.
Our era has sought to do even better. A great industrialist, one day contemplating the immense tower, thought it could be a sensational advertising billboard.
He had a dream in the middle of Paris, the City of Lights. He saw the Eiffel Tower lost in the night darkness, and soon fall from the top platform, and seven luminous pearls fall along the iron frame, slowly transforming into the seven letters of his name.
This industrialist is Mr. Citroën; and since he only dreams to achieve, he immediately sent teams of workers who took over the tower, worked there day and night and did so well that very soon, perhaps even this evening, the seven letters that make up the name of Mr. Citroën will shine in the firmament.